Most companies subscribe to but struggle with the concept of being customer-focused. Customer needs, and getting the basics right, can get overtaken by internal priorities or be drowned in systems and processes.

There are additional layers of complexity for companies entering or operating in new European or Asian markets: differences in customer behaviour, market maturity, channels and customer touchpoints. Getting the sales and marketing mix right is essential to drive growth and profitability.

Strategon has significant experience building and implementing sales strategies and distribution for Australian & Asian markets, especially within the tech, media and retail industries. 

• Market research
• Go to market strategies
• Sales force development and organization
• Management of customer touch points
• Marketing strategy and effectiveness
• Identification and negotiation with potential distributors and joint  venture partners
• Government regulation and international standards advice  

For further information contact

Lisa Nolan  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Damian Chown  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Russell Smith  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it